The Leap from Saying to Doing. Audiences, Dossiers and Distribution Contracts

Isona Admetlla is a Barcelona-born, Berlin-based sociologist, lecturer, adviser, cultural manager and audience designer. She is fund coordinator at the Berlinale World Cinema Fund and works freelance as academic tutor for the Master’s Degree in Cultural Management at the University of Barcelona, as well as designing and teaching tailor-made capacity-building seminars and training activities on film financing, marketing, distribution, pitching and audience design. She sits on the Selection Committees at MAFF (Malaga Festival Fund and Co-Production Event) and ICAA (Instituto de la Cinematografía y de las Artes Audiovisuales) and is also a project tutor and expert evaluator for single project and slate funding at Creative Europe MEDIA, among others. She regularly works as a speaker, trainer and adviser at international cultural and film events with particular focus in Spain and Latin America. She also handles audience design and marketing and distribution for EAVE Alumni at the TorinoFilmLab. She was a Cinema Pendent Mentoring Projects tutor in 2022 and 2023.

Àlex Navarro has headed the Europa Creativa Desk–MEDIA Catalunya since 2014. He is an expert in cultural industries, policies for  and the ins and outs of awarding public grants and other audiovisual programmes such as Eurimages and Ibermedia. He has lectured for postgraduate courses on audiovisual distribution, VoD and new business models at the UOC in conjunction with Filmin. He also works on developing projects and coproduction initiatives at ICEC.

Isona Admetlla is a Barcelona-born, Berlin-based sociologist, lecturer, adviser, cultural manager and audience designer. She is fund coordinator at the Berlinale World Cinema Fund and works freelance as academic tutor for the Master’s Degree in Cultural Management at the University of Barcelona, as well as designing and teaching tailor-made capacity-building seminars and training activities on film financing, marketing, distribution, pitching and audience design. She sits on the Selection Committees at MAFF (Malaga Festival Fund and Co-Production Event) and ICAA (Instituto de la Cinematografía y de las Artes Audiovisuales) and is also a project tutor and expert evaluator for single project and slate funding at Creative Europe MEDIA, among others. She regularly works as a speaker, trainer and adviser at international cultural and film events with particular focus in Spain and Latin America. She also handles audience design and marketing and distribution for EAVE Alumni at the TorinoFilmLab. She was a Cinema Pendent Mentoring Projects tutor in 2022 and 2023.

Cíntia Gil programmes for the Directors' Fortnight at Cannes Film Festival and is an associate programmer for Doclisboa, a festival she directed from 2012 to 2019 and where she founded the Arché Creative Development Lab. She also launched the RAW residencies in conjunction with Márgenes/Work (from Márgenes festival). From 2019 to 2021, she directed the Sheffield DocFest in the UK. In 2022 she cofounded the hybrid cineclub Artistic Differences at UnionDocs in NYC with Jenny Miller and Christopher Allen. She sat on the Internacional Feature Film jury at l’Alternativa 2020.

Miquel Escudero is a programmer and film critic. He programmes for IndieLisboa and is a member of the selection committee for the Semaine de la Critique at Cannes and a programmer at Festival Entrevues in Belfort. He works as a project reader and consultant at La Fabrique de Cinémas du Monde, Rawi Screenwriters Lab in Jordan, Residència de guions at the Acadèmia del Cinema Català, MECAS and Cinema Pendent. He is a contributor to magazines such as Sofilm, Dirigido Por and Caimán Cuadernos de Cine. He programmes for Cinechilex and is an agent and curator for the avant-garde filmmakers collective Obscuritads.

Lorena Morín has been part of the team at the Las Palmas International Film Festival since it was founded in 2000. Since 2017 she has headed MECAS, the International Market of Almost-Finished Films and Films Yet to be Made at the Las Palmas de Gran Canaria Film Festival. In 2020 and 2021 she worked with the international distribution and documentary sales agency Taskovski Films (UK) to develop the website for the new "Taskovski Films Training" programme and coordinate the distribution strategy for a selection of films from their catalogue at International Festivals. She lives in Berlin with her family and combines her work for MECAS with boosting the distribution of independent films at international film festivals both independently under the name Maldita Films and for the Croatian sales agency Split Screen alongside Marcella Jelic.

Roberto Butragueño graduated in law from the Universidad Complutense de Madrid and has a Master’s Degree in Fiscal Consultancy from ICADE and a diploma in production from ECAM. He is CEO of the leading postproduction services firm Elamedia Estudios and the production company Sideral Cinema. He has recently produced Mantícora, Pijamas espaciales, La vida era eso, Nueve Sevillas and El año del descubrimiento, winner of two Goya Awards. His other films also include El futuro, Sin fin, La Herida and 10.000 noches en ninguna parte.