This interactive masterclass by Fernanda Rossi is aimed at equipping the creators and producers of the projects selected to take part in the 8th Mentoring Projects and the VII GAC Pitching Forum with the tools to bring their projects to fruition.
Participants will receive valuable theoretical and practical input on how to publicly pitch a project and present it in meetings while losing none of their original creative zeal.
We shall break down different types of pitches, look at how to present visual material and examine different methods for creating pitches. We shall also analyse a series of opening and closing techniques that Fernanda has designed to spark interest from the very first seconds of an initial pitch to one-to-one meetings. In addition, we shall explore communication techniques to boost creative teamwork and optimise negotiations with producers.
Fernanda will back up her theoretical framework with real-life examples applied to the selected projects through practical exercises.
Fernanda Rossi is a screenwriter, theoretical dramatist and conference speaker. She has worked on over 500 fiction and documentary projects in the United States, Latin American and Europe. In 2019, together with Camila Cienfuegos, she was awarded the Argentores Award for Best Screenplay for her work on Gory Patiño’s Muralla. She also worked on the screenplay for Leslie Iwerks’s Recycled Life and Scott Hamilton Kennedy’s The Garden, which were nominated for an Oscar in 2007 and 2009, respectively.
Her treatments and project portfolios have received funding from the ITVS, in the United States, and the National Film Board of Canada. She has offered advice on projects at Doc Campus and ESoDoc and advised foundations such as Latino Public Broadcasting, International TV Service and the New York State Council on the Arts.
She worked alongside tutor Benoît Jacquot at the directors’ lab at ESAV, in Toulouse, and she helped cut Lucrecia Martel’s Rey muerto and Héctor Olivera’s TV series Nueve lunas. Her co-authored book Trailer Mechanics: How to Make Your Documentary Fundraising Demo has been acclaimed by industry professionals as the demo producer’s bible.