Opportunities for Independent Cinema in the Asian Market
The Asian market has established itself as one of the most dynamic and strategic in the global audiovisual landscape. With an industry in full expansion — China, for instance, accounts for around 28% of the world’s box office — the region has become a key setting for distribution, coproduction and the circulation of talent. Despite the strong preference for local productions, there is a growing interest in international content offering fresh perspectives and narratives.
In this masterclass, Jing Xu will share practical strategies for accessing the Asian market, covering areas such as sales, festivals, exhibition and VOD. She will offer concrete tools to help participants understand the logic of a constantly evolving market and to design strategies that connect with the diversity and scale of Asian audiences.
Recommendations for WIP will also be discussed, with a focus on how to position such projects within Asia and make the most of the opportunities the continent presents.
With extensive experience in international sales, Jing Xu is regarded as one of the leading Asian sales representatives in the field. She is also involved in development projects as a consultant, decision maker and jury member in various international spaces.
Since 2018 she has been part of Rediance Films, a company she joined in its early stages after gaining experience with several firms in France.
In collaboration with
