L'Alternativa PRO was created fifteen years ago with a clear goal: to help build a healthier, more collaborative and more inclusive film industry. This year, it once again sets out to envision a future where filmmaking is a harmonious collaboration, with creativity and legality in balance, so that stories can reach everyone everywhere, unhampered by any barriers or limitations.
Through a series of targeted activities, we aim to transform the way films are produced and distributed by promoting accessibility and respect and by fostering working relationships rooted in mutual trust.
For l'Alternativa PRO, cinema is not just a business—it is a platform for connecting people, ideas and cultures. We strive to create a world in which filmmakers no longer have to face a series of legal or financial obstacles, a world where cinema can truly become a pure expression of shared creativity.