11-17 NOV. 2019
10th Symposium

Publishing Opportunities for the Audiovisual Industry

Over-the-top (OTT) media services and pay-to-view platforms have revolutionised the way in which viewers consumer audiovisual content. Digital media, changes in viewing habits and new ways of watching films in different places have all brought about major changes in the audiovisual industry. New market opportunities are now available to new players, as well as old hands open to change. So what opportunities now exist for adapting literary works? How should the audiovisual and literary worlds come together to make the most of these new opportunities?

In this debate, the Barcelona Film Commission's Audiovisual Adaptations Laboratory (LAAB) and l'Alternativa Professionals aim to explore several interlinked ideas: the role of filmmaking in the creation of literary adaptations available on different audiovisual platforms; the producer’s role in handling copyright issues; the talent generated for these platforms; and festival programmers’ legitimising role in selling these productions. Can independent filmmaking make the most of these opportunities and find new ways to reach previously inaccessible audiences?


Núria Valls is head of production at Nostromo Pictures, which has produced highly successful films based on novels such as Palmeras en la nieve, Blackwood and the Baztán trilogy (El guardián invisible, Legado en los huesos and Ofrenda a la tormenta).

Antonio Trashorras is creative executive for original programming at HBO España. As a screenwriter, director and executive producer in television and film, he has worked on series such as Vida perfecta, Arde Madrid and Vergüenza, and on films such as El espinazo del diablo. He was content director for Paramount Comedy channel and Hill Valley production company, as well as director of fiction at BocaBoca Producciones.

Mónica García Massagué is a writer and director of the Taboo’ks initiative at Sitges Festival, which aims to forge ties between literature and fantasy films. She graduated in communication sciences, advertising and public relations and worked for Catalan Films & TV as head of festivals and communication. She is currently director general of the Sitges Foundation, which runs the Festival Internacional de Cinema Fantàstic de Catalunya.

Mario Madueño Cobo set up the Rodando Páginas, los libros van a las pantallas initiative held in Madrid for the last two years. He is also a producer and founder of Pantalla Partida production company (La herida) and president of the Asociación de la Industria del Cortometraje and the Asociación Madrileña Audiovisual.

Moderated by Joan Antoni Martín Piñol, writer, screenwriter, stand-up writer, director, producer and screenwriting teacher. A specialist in books for children and young adults, he has published 30 books of his own. Sentinels (winner of the Joaquim Ruyra prize) was selected for the first edition of LAAB.


  • Thursday 14 November,
    6.30 to 8 pm
  • Aula 2, CCCB
  • Admission with accreditation
    or by invitation
  • Places are limited
  • The debate will be held in Spanish
In collaboration with
Ajuntament de Barcelona
Barcelona Film Commission