«First-time feature director Radu Jude drew inspiration for the project from an actual incident he happened to witness while working in advertising. Employing an intentionally unglamorous aesthetic, he skilfully strips Mr. and Mrs. Fratila of their supposed good intentions, leaving just a man, a woman and a money-making scheme. Drawing uncomfortable parallels between real life and a not-so-unreal movie universe, The Happiest Girl in the World (Cea mai fericita fata din lume) is a gleaming jewel in Romanian cinema’s no-nonsense crown» Toronto International Film Festival. Screening at l’Alternativa on Monday 16th November 2009.