10th Mentoring Projects

Gabriela Iacob is a screenwriter and script doctor at her storytelling studio Storyliners. She studied film directing at univesity in the University in Bucharest. She was head of development at Media Pro Pictures studio, where she set up a content department to handle intellectual property and talent tutoring. She has worked with emerging screenwriters throughout most of her career. She is currently head of content development at Pro TV, sits on the selection committee at Cinema Pendent and is overseeing the new Mentoring Projects programme at Alternativa Pro.

Isona Admetlla is a Barcelona-born, Berlin-based sociologist, lecturer, adviser, cultural manager and audience designer. She is fund coordinator at the Berlinale World Cinema Fund and works freelance as academic tutor for the Master’s Degree in Cultural Management at the University of Barcelona, as well as designing and teaching tailor-made capacity-building seminars and training activities on film financing, marketing, distribution, pitching and audience design. She sits on the Selection Committees at MAFF (Malaga Festival Fund and Co-Production Event) and ICAA (Instituto de la Cinematografía y de las Artes Audiovisuales) and is also a project tutor and expert evaluator for single project and slate funding at Creative Europe MEDIA, among others. She regularly works as a speaker, trainer and adviser at international cultural and film events with particular focus in Spain and Latin America. She also handles audience design and marketing and distribution for EAVE Alumni at the TorinoFilmLab.

Alejandro Loayza is a Bolivian filmmaker. His debut feature, Utama, premiered at the 2022 Sundance Festival de Sundance and won the Grand Jury Prize. It also picked up three awards at Cine en Construcción in Toulouse in 2021, including the Grand Prix. His early work in photography was shown at exhibitions and in numerous publications and won two national awards in Bolivia. He made his foray into film as director of photography, including work on the documentary series Planeta Bolivia, the video album Ningún Vals and the shorts Polvo, Dochera and Aicha. Fascinated by telling stories through images, he began to try his hand at screenwriting and directing, which is now where he works.

Scott Barley is an artist-filmmaker based in Scotland. Primarily concerned with the Anthropocene, nature, darkness, cosmology, phenomenology, and mysticism, his work has been linked with the Remodernist and Slow Cinema movements and been exhibited at festivals and galleries worldwide. Before venturing into filmmaking, Barley focused on painting, creating large-scale, densely textured sculptural works on canvas and board using earth, cement, plants, ash, oil, snakeskin, insects, spiders and spider silk. He began making films in 2012, and since early 2015 has shot his work almost exclusively on iPhone. In 2018 he cofounded Obscuritads, an international collective focused on rendering the invisible visible.

Tatiana Huezo, born in San Salvador (El Salvador), is a director, photographer and editor. She graduated from the Centro de Capacitación Cinematográfica (Mexico City) and holds a Master’s Degree in Creative Documentary from the Universitat Pompeu Fabra in Barcelona. Her debut feature, El lugar más pequeño (2011), was screened at over 80 festivals worldwide. Her work has won a clutch of international awards, among them six Ariel Awards from the Academia Mexicana de Artes y Ciencias Cinematográficas, including Best Documentary and Best Director for Tempestad (2016), which after premiering at the Forum at the Berlinale, was selected as Mexico’s candidate for the Oscars and was nominated for a Goya for Best Ibero-American film in 2018. Her debut fiction film, Noche de fuego (2021), was selected for Un Certain Regard at Cannes, where it won a Special Mention from the jury.

Cristina Hergueta produces fiction and nonfiction arthouse films, including Guillermo Benet’s Los inocentes, María Pérez Sanz’s Karen and Juan Palacios’ Meseta. Many of the films she has produced have played at international festivals such as the Directors’ Fortnight at Cannes, San Sebastián International Film Festival, Seville European Film Festival, CPH:DOX, Transilvania International Film Festival and Visions du Réel. In 2020 she was selected for the Berlinale Talents programme (at the Berlin Film Festival) and in 2021 she took part in the Match Me! programme at the Locarno Film Festival. Her production company Garde is currently producing Pedro G. Romero’s latest project, Los caballos. Cristina Hergueta and Tasio and together form Esto no es una poesía (This is Not Poetry), a curatorial project that brings together filmmakers and poets to create pieces centred around contemporary poetry.

Tasio is an independent sound and film producer. He amplifies projects that blur the boundaries between reality and fiction and is instinctively drawn to new languages by experimenting with sounds, formats and storytelling. He combines this activity with his other roles as a sound designer and curator. Through his label UMMM, he promotes projects and events around new sound, visual and performative trends that blend artistic and scientific disciplines. He is a member of the band Paciencia and the BRBR collective.Tasio and Cristina Hergueta together form Esto no es una poesía (This is Not Poetry), a curatorial project that brings together filmmakers and poets to create pieces centred around contemporary poetry.

Mar Medir holds degrees in advertising and public relations, as well as literary theory and comparative literature. She completed postgraduate studies at ESCAC in Line Producing and Executive Production and attended the Development of Projects programme as a guest student. Since 2005 she has worked in the field of executive production at production companies such as Oberon Cinematogràfica, El Kinògraf, and Inicia Films. She has been involved in projects such as Estiu 1993, directed by Carla Simón (Berlinale 2016); Viaje al cuarto de una madre and Luisa no está en casa, directed by Celia Rico (San Sebastián Film Festival 2018 and Venice Biennale 2012); Elisa K, directed by Judith Colell and Jordi Cadena (San Sebastián Film Festival 2010); La teta asustada, directed by Claudia Llosa (Golden Bear, Berlinale 2009); and La plaga, directed by Neus Ballús (Berlinale 2013, Lux Awards 2013), among others. She was the manager of the ProDocs association of documentary producers and later worked as the coordinator of Catalan Films for over eight years. She currently works in the project development department at Diagonal TV. Since 2023 she has been the president of the ProFicció association.

Silvia Lobo (Zamora, 1981) is an executive producer, film distributor and audience design consultant for feature film projects. She has worked at Morena Films on films like Campeones and Todos lo saben and on documentaries with Carlos Saura and José Luis López-Linares, among others. Over the past few years, she has distributed more than 25 films, including Spanish films like El despertar de las Hormigas, Trinta lumes, Hamada, Liberté, Lúa vermella, Blanco en blanco, La Mami, A media voz and La vida era eso, as well as international films like Sauvage, Ninjababy, Sweat and Lola. She has worked with sales agents such as Luxbox, Les Films du Losagne, Films Boutique, Mk2, Pyramide, Heretic and Urban Sales, among others. She also lectures for several Spanish master's programmes on production and distribution, programmes for the MAFIZ-WIP section of the Malaga Film Festival and is an executive producer for the RIZOMA festival. From 2020 to 2022, she was a founding partner and president of PRÓXIMA, Asociación de Distribuidores de Cine Independiente y de Autor en V.O. She is a member of CIMA and is currently researching improvements in audience development applied to marketing and sales strategies for projects from the development phase. She is also producing director Eva Vila’s latest film, Syntony. She is a graduate of EAVE and will soon graduate from TFL.