13-19 November 2017

8th L'Alternativa Professionals Symposium

Film as a Creator of Identity and Imaginations

L'Alternativa Professionals

Film is one of the key tools for expressing a culture’s identity, values, traditions, customs, behaviours and beliefs. There are as many ways to study, arrange and analyse movements in filmmaking over time as there are ways of making films. Sometimes we give these movements a name reflecting their characteristics and include or exclude filmmakers as we see fit. But how exactly do we see fit, and how do these movements arise?


  • Friday 17 November, 9 am–1.30 pm
  • CCCB Theatre
  • Aimed at filmmakers, programmers, distributors and producers, as well as academics and heads of audiovisual and cultural associations, festivals and institutions
  • Language: Spanish/Catalan/English, simultaneous interpretation available
  • Free admission

Regristration closed


  1. 9.00 am Welcome
  2. 9.10 am Filmed Material as a Tool
  3. 10.15 am Establishing Brand Identities
  4. 11.20 am Coffeebreak
  5. 11.50 am Debate: Creating Identity as a Label
  6. 1.10 am Presentation of the Dones Visuals Action Plan
  7. 1.30 am Join us for a Lodeiros Vermouth post-symposium aperitif

You can watch the video of the 7th l’Alternativa Professionals Symposium (2016)

Welcome by Francisco Vargas, director of the audiovisual department at the ICEC and Patricia Sánchez, head of l'Alternativa Profesionales.

Filmed Material as a Tool

At this roundtable we shall talk about the organic development of an archive as a collaborative, social process with the power to create new identities and imaginations. We shall examine the different agreements and contracts signed when working with archive images from someone’s private life and learn about the accessibility requirements in the case of archives belonging to public organisations. We shall also explore how organisations decide what to conserve.

The roundtable will be moderated by Josep M. Català, Barcelona
Josep M. Català has taught in Spain, Mexico and California and made films for several television channels. He is professor of Audiovisual Communication at the UAB and academic director of the Master in Theory and Practice of Creative Documentary Making at the UAB.

Stefanie Schulte Strathaus, Berlin
Stefanie Schulte Strathaus runs the Forum Expanded programme at the Berlinale and is a member of the selection committee at the Berlinale Forum. She is codirector of the Arsenal Institute for Film and Video Art, where since 2010 she has curated the project Living Archive: Archive Work as a Contemporary Artistic and Curatorial Practice.

Paul Bell, Londres
Paul Bell is an archive filmmaker, director and producer. He is widely regarded as one of the foremost “archive storytellers” working in the film industry today, thanks to his acclaimed documentary films such as the BAFTA-winning Senna and the Oscar-winning Amy. Over the course of his career, he has continued to hone his innovative and unique archive storytelling skills.

María Cañas, Seville
María Cañas, aka the Archivist of Seville, is famed for her militant film-devouring and laughter protest as she weaves all shades of humour, play and video frays between connected masses. A committed activist armed with organic archives and audiovisual detritus as tools for cultural development, she sets out to educate us by shaking up and recycling our imaginations to make us wilder, more critical, more creative beings.

Establishing Brand Identities

The roundtable will be moderated by Xavi G. Puerto, Barcelona
Xavi G. Puerto is an audiovisual consultant, programmer and distributor. Since 2006 he has run the REC Festival Internacional de Cinema de Tarragona.

Beli Martínez, Vigo
The New Wave of Galician Cinema
Beli Martínez is an audiovisual producer and lecturer. She produced Xurxo Chirro’s Vikingland, Eloy Enciso’s Arraianos, Eloy Dominguez Serén’s Jet Lag, and Samuel M. Delgado and Helena Girón’s Plus Ultra. She works on Proxecto Socheo, an audiovisual archive in A Guarda. She earned a PhD in audiovisual communication from the Universidade de Vigo with the thesis “O cine de non ficción no Novo Cinema Galego”.

Alex Traila, Bucharest
Between Romanian Cinema and Filmmaking from the East
Alex Traila is a Romanian film consultant. In 2006 he set up Steppenwolf Film production company. He is involved in different industry platforms dedicated to designing future film policy in Eastern Europe. He sat on the board of directors of the Romanian Film Centre and acted as adviser to the Romanian Ministry of Culture.

Ellen Tejle, Estocolmo
A-Rate. About Representation in Film
Ellen Tejle works in Fanzingo, a nonprofit production company that aims to increase diversity in Swedish media. As director of the Rio cinema in Stockholm, she was named best cinema entrepreneur at the best independent cinema in both Europe and Sweden. She launched the A-Rate campaign four years ago to raise awareness of female and non-white representation in film, and has since toured the world. She has recently been invited to China, Brazil, the United States, Norway and Italy.

Debate: Creating Identity as a Label

The panellists on this roundtable will discuss the advantages or disadvantages of adopting any or none of the various labels and strategies that can be actively applied to specific identities (generational, territorial, artistic, etc.) in different kinds of filmmaking, talent, production and even forms of consumption.

The roundtable will be moderated by Xavi G. Puerto, Barcelona
Xavi G. Puerto is an audiovisual consultant, programmer and distributor. Since 2006 he has run the REC Festival Internacional de Cinema de Tarragona.

Natalia Piñuel, Madrid
Natalia Piñuel is the cofounder of the Playtime Audiovisuales platform, which carries out curating projects for art centres and cultural institutions such as CA2M, Espacio Fundación Telefónica, MUSAC, DA2 and Tabakalera. She coordinates the online platforms Films des Femmes, for women filmmakers working outside the film industry, and she makes noise, for women working in the field of electronic music and sound art. Her projects include Visiones contemporáneas. Últimas tendencias del cine y vídeo en España.

Ramon Castells, Barcelona
Ramon Castells is an economist and cultural manager. He is head of studies at the Consell Nacional de la Cultura i de les Arts CoNCA and lectures at the Universitat de Barcelona. He previously did research on cultural industries at the Institut Català de les Indústries Culturals ICEC. In May 2017 he presented his thesis “Determinants de l’èxit cinematogràfic. Model d’anàlisi de la producció catalana".

Felicia Chan, Manchester
Felicia Chan researches the construction of national, cultural and cosmopolitan imaginaries in film, well as the influence of institutional and industrial practices on the production, distribution and reception of film. In her publication The International Film Festival and the Making of a National Cinema she explores the limits of national construction by taking account of the contingencies of the history of festivals and hierarchies in film selection policies.

Miquel Echarri, Barcelona
Miquel Echarri graduated in journalism from the UAB. He currently edits the current affairs magazine Primera Línea and coordinates the editorial department at the lifestyle and trends magazine PORT. He lectures in film analysis and film history at La Casa de Cine Film School and edited the film magazine CineVisión and the home cinema magazine Home Cine DVD. Since 1995 he has published articles on several subjects in El País, La Vanguardia, Avui, Fotogramas, 24K, World Music, Popular1, AB and Go BCN, among others.

Lur Olaizola, San Sebastián
Lur Olaizola coordinates the audiovisual programme at Tabakalera International Centre for Contemporary Cultrue in San Sebastián. Tabakalera is a cultural project with close ties to the Filmoteca Vasca, the San Sebastián Film Festival and the recently opened Elías Querejeta Film School. It is a space that sees filmmaking as an expanded process: from the birth and development of creative ideas (residencies) to film archives and conservation, from curatorship and programming to cinema screenings.

Presentation of the Dones Visuals Action Plan

The Dones Visuals action plan is a CIMA Catalunya initiative to boost the presence of women in the audiovisual world. Inspired by the highly successful Swedish Film Institute initiative led by Anna Serner to achieve equal opportunities for women in the film industry, it aims to do the same in Catalonia. It carries out a range of actions, including setting up a directory of Visual Women, carrying out a Women and Audiovisual study and offering screenplay advice for short and feature-length fictional and documentary films, from their raw state to equipping them with the structures of excellence at the production stage to ensure women are involved in every phase of the creative and technical filmmaking process.

Neus Ballús, president of CIMA Catalunya
Carla Subirana, vice president of CIMA Catalunya
Miríam Porté, secretary of CIMA Catalunya
Ellen Tejle, representative of the Swedish Film Institute


Servei de Desenvolupament Empresarial (SDE-ICEC) Generalitat de Catalunya - Departament de Cultura
CIMA Catalunya i Dones Visuals Goethe Institut Catalunya Film Festivals