L'Alternativa Professionals

Professional Symposium: Alternative Distribution

L'Alternativa Professionals - Professional Symposium

L’Alternativa Profesionales is bringing together professionals of the independent filmmaking industry for a symposium on models and tools for distribution and audience development for both fiction and documentary films.

How can independent films make the most of new screening opportunities? Where is the audience for our films? How can we find them?

A number of successful films that have been screened at festivals and cinemas worldwide have been directed, produced and sold by the same person or their own production company. Could this be a new cost-cutting model? Or is it more productive for directors to concentrate on the creative side and leave sales to other professionals? Is it better for a sales agent to organise where and when the film will be screened?


  1. José María Riba (France). Journalist at Agence France-Presse (AFP) since 1982. He forms part of the committee of experts at Europa Cinémas, as he did at Euromed Cinéma until it closed down. He works as an adviser and expert on Spanish and Latin American films at Cannes Festival, where he was a member of the selection team for the Directors’ Fortnight in 2013 and 2014. In 2005 he cofounded the nonprofit association Espagnolas en Paris, a group of Paris professionals eager to promote Spanish cinema in France and organise meetings for professionals and audiences. Espagnolas en Paris
  2. Patrick Hurley (Reino Unido). Distribution Manager at Dogwoof, which was set up in 2004 and has become a leading documentary distributor in the UK. Patrick has worked on release campaigns for over 50 docs and arranged premieres in commercial and independent cinemas and well as direct to digital. As well as film distribution, Patrick also manages Dogwoof’s non-theatrical service Popup Cinema, enabling hundreds of public screenings to take place in alternative venues. Dogwoof Documentary Film Distribution
  3. Birgit Kohler (Germany). Birgit is codirector of the Arsenal Institute for Film and Video Art in Berlin, as well as a member of the selection committee for the Berlinale Forum, organised by the Arsenal and renowned as the most audacious section of the Berlin Film Festival. The Arsenal runs the two-screen Arsenal Cinema, puts on the Berlinale Forum and Forum Expanded, distributes films as Arsenal Distribution and collects independent and experimental films as well as avant-garde film history. Das merkwürdige Kätzchen (The Strange Little Cat) (winner of the Festival Feature Film Award at l’Alternativa 2013) was discovered and selected by the Berlinale Forum, where it had its premiere. Arsenal
  4. Javier Fuentes (Spain). He was the head of CENDEAC (Centre for Documentation and Advanced Studies in Contemporary Art), where he runned Fisuras Fílmicas, in collaboration with the Filmoteca Regional Francisco Rabal and the University of Murcia. Launched in September 2011, the project screens, debates and studies films hidden in the cracks between mainstream films. It presents and promotes new conceptual, narrative and temporal models with filmmakers themselves and strives to ensure each film screened can be studied and analysed in detail. CENDEAC
  5. José Alayón (Spain). Film director, producer and distributor. In 2004 he set up El Viaje Films and since 2010 he has been executive producer for five debut films, as well as writing and directing the feature films Slimane, selected in competition at this year's l'Alternativa Official and Gente de sal (in postproduction). He also produced Irene Gutiérrez’s film Hotel Nueva Isla, being screened in the Panorama section of l'Alternativa Parallel. In 2008 he set up the Centre for Film Studies in the Canary Islands (CECAN), which has run a number of bachelor’s and master’s courses and workshops in the Canary Islands thanks to an agreement with the islands’ universities. El viaje films
José María Ribas Patrick Hurley Birgit Kohler Javier Fuentes José Alayón


  1. Date: Friday 21 November 2014
  2. Time: 9.30 am to 1.30 pm
  3. Place: CCCB Theatre, Montalegre 5, 08001 Barcelona
  4. Contact: Patricia Sánchez ([email protected])
  5. Aimed at industry professionals
  6. Free admission
  7. Registration deadline: 14 November 2014
  8. Places are limited
  9. Language: Catalan – Spanish – English, simultaneous interpretation available

Sign up beforehand



  1. Àlex NavarroÀlex Navarro (Spain). Coordinator of Creative Europe Desk – MEDIA. Europa Creativa Desk – MEDIA

Supported by the Catalan Ministry of Culture’s Business, Development Service (SDE-ICEC), Creative Europe Desk – MEDIA, Goethe-Institut and Catalan Films.

You can watch the video of the 2013 professional meeting here enlace.

In collaboration with